Offices: Tampa Bay - Orlando
Connectivity Delivers Winning Strategic Partnership with “Get in the Circle with Circle K and WWE”!
December 28, 2011World Wrestling Entertainment had a bit of a quandary and turned to Connectivity for help. They needed to figure out how to increase ticket sales for one of their live events during the busy holiday season without increasing their media budget. The solution was delivered by Connectivity in the form of a strategic partnership with Circle K. Due to Connectivity’s extensive national and local relationships, we knew Circle K was interested in register-to-win promotional opportunities that involved “can’t buy” prize opportunities. We developed a mixed media promotion tied into freezer front signage in over 100 Circle K locations with event info as well as directing people to Circle K’s Facebook page to register for the Grand Prize of getting in the ring with a WWE superstar. Both Circle K and WWE promoted the contest via their media in the market and Connectivity leveraged additional live interviews and promotional spots tied into the partnership.
 The results were very strong sales for WWE during the promotional period as well as several hundred additional likes for Circle K tied into the promotion.
Client Testimonials
- Massey Cadillac
“In the automotive business, we get called on by a lot of agencies trying to get our business. Connectivity offered a different approach and have far exceeded our expectations in connecting our traditional and non-traditional marketing.”
- Bill Hull, General Manager Massey Cadillac
- Gold and Diamond Source
“We had been doing our media buying in-house for years, but were impressed with the approach taken by Connectivity. Our business is up over 50% since they began to leverage our media. We now use them for all of our media and marketing needs.”
-Â Steve Weintraub, Owner Gold and Diamond Source
- WWE
“We knew the team at Connectivity would bring the right mix of promotions and strategic partnerships to the table for World Wrestling Entertainment in each market we gave them a shot at. We couldn't be happier to be connected to Connectivity!”
-Â Joe Pelkofski, Director of WWE Live Events
- KEL
“With media budgets in the millions, we needed to select an agency that treated every dollar as if it was their own. Connectivity has exceded our expectations at every turn - which isn't easy to do!”
- Matt Englett, Managing Partner at KEL Attorneys
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727.538.7774
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407.377.6349
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World Wrestling Entertainment had a bit of a quandary and turned to Connectivity for help. They needed to figure out how to increase ticket sales for one of their live events during the busy holiday season without increasing their media budget. The solution was delivered by Connectivity in the form of a strategic partnership with [...]
