Connectivity - Marketing & Media Agency

Proposal #1

admin — Thu, 19 Aug 2010 20:55:12 +0000

This is a proposal page

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admin — Thu, 19 Aug 2010 19:23:39 +0000

Connectivity TV

Reach with Endorsements

Florida Bar Defines Web Guidlines

admin — Thu, 12 Aug 2010 21:34:22 +0000

The Florida Bar recently implemented substantial changes to their advertising guidelines – specifically when it comes to websites. One of the more interesting developments is in regards to testimonials. Lawyer Referral Services have often seen the power of testimonial/referral marketing, without having to follow many of the same guidelines firms do. Testimonials can be a substantial lead generator as consumers continue to look more and more to peer review and less at “lawyer speak”. It’s a marketing fact that it’s less important what you say about yourself and more important what others do!

The new guidelines allow for the use of referrals with very specific stipulations – all of which are not too difficult to comply with. They include the requirement to, in-essence, require consumers to ”opt-in” to see referrals and testimonial information by clicking through to a disclaimer before seeing the testimonial page. There are, as expected, specific disclaimer guidelines that must be adhered to in order to be compliant.

The positive side is that the ruling is now very clear and all Florida firms are to be in compliance as of last month (July 1st, 2010).

So, ask yourself, is your firm compliant and/or are you taking advantage of the power of testimonials? At Connectivity, we will provide a complimentary 1 hour evaluation of your site to determine if you are maximizing the guidelines in a way to increase leads to your firm. With over 400 testimonials under our belt, we know what consumers are looking for from their peer group. Click HERE to request an evaluation from The Connectivity Agency or click HERE for a full outline of the guidelines from The Florida Bar website.

Looking for a Social Soup Solution?

admin — Mon, 02 Aug 2010 01:04:55 +0000

We know that building true social networks for clients can be a frustrating process for many of them. Most know that doing these right is not about hiring some intern to post your latest sales offer. Many know that the process will be time consuming and require a partial leap of faith that they are not jumping into the respective platform too early or too late. So we set about helping our clients insulate themselves from getting caught jumping into a platform like MySpace just as everyone is jumping out.

We began understanding the need last year when our agency was hired to develop a Facebook platform for a national distributor of over 100 craft beers. In researching the project we realized that we needed a platform with at least a six year shelf-life in order to ensure ROI for this client. Six years in social media is a lifetime (Facebook is just turning six and Twitter is only four years old). What happens if they invest hundreds of thousands of dollars into Facebook just to have it become the next MySpace, or become outpaced by a platform like FourSquare? The solution was to develop a plug-and-play platform that could be a hub for all of their social sites. This hub would give the client a centralized web-url to promote along with the flexibility to add or remove social platforms as needed. The result is thebrewcrew.com and was a first step in understanding the long term need for this type of solution for our extensive and growing list of social media clients.

Ultimately, regardless of what solution you find, it’s important to ensure you have some plan to keep your brand from getting mixed up in the Social soup.

GET READY FOR THE NEXT INCARNATION…

In the Fall, the Connectivity Marketing and Media Agency will launch an exclusive product for our clients: socialhubspot.com.

This portal will be customized for each client and provide maximum flexibility for them to ensure they are always on the cost-cutting edge of providing social media marketing solutions to their clients and customers.

Want to know more about the launch of socialhubspot.com or have social media marketing questions? Contact us today HERE.

Moving On Up….

admin — Mon, 02 Aug 2010 00:12:38 +0000

It’s such an exciting time right now for Connectivity Marketing and Media Agency. In a time when many agencies are struggling to find their footing, we have had record breaking growth. We’ve even grown enough that we needed bigger space to accommodate our growing staff and have just moved into a 1600 square foot space for the agency in one of the coolest marketing hubs in downtown St. Petersburg. This growth is due, in large part to the collection of incredible employees who have joined the agency in the last year and have helped deliver measurable success for our clients in both traditional and non-traditional marketing campaigns.

t’s such an exciting time right now for Connectivity Marketing and Media Agency. In a time when many agencies are struggling to find their footing, we have had record-breaking growth. We’ve even grown enough that we needed a bigger space to accommodate our growing staff! We’ve just moved into a 1600 square foot space in one of the coolest marketing hubs in downtown St. Petersburg. This growth is due in large part to the collection of incredible employees who have joined the agency in the last year and have helped deliver measurable success for our clients in both traditional and non-traditional marketing campaigns.

With a ever expanding staff including:

Sean Halter, CEO of Connectivity, brings almost two decades of media and marketing experience to each client project, with an extensive track record of building referral based marketing campaigns that get clients measurable results!

Our Office and Client Services Manager, Susan Jackson, brings over 20 years of management experience to the agency. She has played a critical role in ensuring our staff has the time and the tools they need to focus on clients first.

Our Lead Designer, Tom Carmanto, has worked on hundreds of design projects throughout his 12+ years as a lead designer. He has created eye-catching work for our clients like Infiniti and Compulab that would rival any agency in the country.

Our Lead Media Buyer, Marta Davies, has helped us expand into multiple markets including Cleveland, Hartford and Fort Myers by providing 3 decades of media buying experience and a firm, but fair approach to buying media. This has given us the ability to work with national clients like First Watch and The United Football League.

Our Social Media and Promotions Manager, Michelle Finlay, has spent over a decade crafting successful promotions and social media campaigns for clients. She has helped us develop a unique promotion and testimonial-based approach to Social Media Marketing that is delivering measurable results to our clients. Her creative ideas have helped clients like Key West Express achieve incredible growth across their social media platforms.

Our Traffic Manager, Heather Ligi, is one of the newest members of our team. With vast Traffic experience, she focuses on streamlining our work processes to be even more efficient for our clients. In addition, she is responsible for managing the extensive referral marketing testimonials for clients like Cadillac and Climate Design.

Finally, none of this growth could be possible without a growing list of clients who have given us a chance to succeed, and sometimes fail, while we work hard to achieve what we are all looking for from marketing – measurable success!

Thank You all for allowing us to be the agency we want to be!

Sean Halter

CEO

Connectivity Marketing and Media Agency

Climate Design announces 35% increase in profits since signing with Connectivity

admin — Sun, 01 Aug 2010 01:54:02 +0000

Climate Design, one of Florida’s largest HVAC companies has announced an increase in profits of 35% since starting it’s first media campaign built by the team at Connectivity Marketing and Media Agency.

First Watch selects Connectivity for their Cleveland Grand Opening

admin — Mon, 07 Jun 2010 01:44:14 +0000

First Watch Restaurants has selected Connectivity Advertising to handle the Grand Opening of their newest location in Cleveland. Connectivity developed a radio endorsement campaign that will allow the brand to maximize a connected media approach.

Connectivity has been selected to handle media for multiple markets by the United Football League for the 2010 season.

admin — Mon, 07 Jun 2010 01:38:15 +0000

Connectivity Connections

admin — Mon, 07 Jun 2010 01:06:24 +0000

Connectivity Marketing and Media is proud to announce the addition of Michelle Finlay as Director of Social Media and Promotions and Audrey Bentley as Traffic Manager. Both bring a deep relationship with the Connectivity team and will be welcome additions to the Connectivity family.

Sean Halter, Connectivity CEO, quoted in Media Bistro

admin — Tue, 18 May 2010 16:56:35 +0000

Sean Halter, Connectivity CEO, was quoted today in mediabistro.com in regards to the growth of Crowdsource focused agencies and who owns the claim to “first in the market”. Read the story here: http://bit.ly/cNOM72