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• Florida Bar Defines Web Guidlines

  Posted on August 12, 2010

  The Florida Bar recently implemented substantial changes to their advertising guidelines – specifically when it comes to websites. One of the more interesting developments is in regards to testimonials. Lawyer Referral Services have often seen the power of testimonial/referral marketing, …

  

• Looking for a Social Soup Solution?

  Posted on August 1, 2010

  We know that building true social networks for clients can be a frustrating process for many of them. Most know that doing these right is not about hiring some intern to post your latest sales offer. Many know that the …

  

• The Wrestlemania of Strategic Marketing Partnerships

  Posted on May 16, 2010

  We are often asked about this whole “Strategic Marketing Partnership” approach we take with our clients. Sure many agencies say they provide “added value”, but that often consists of nothing more than a few overnight spots and lame traffic sponsorships. …

  

• Is Your Media Pyramid Upside Down?

  Posted on April 12, 2010

  Most business owners know there are three pillars to a successful media campaign. Each is incredibly important to the other… Right Media, Right Rate and the Right Message. Unfortunately, many business owners and marketing managers often start at the wrong end …

  

• You Can Lead a Horse to Water – 3 Lessons to Increase ROI

  Posted on March 6, 2010

  There is an old saying, “You can lead a horse to water, but you can’t force him to drink.” In advertising this is often associated with a brilliantly designed ad or marketing campaign that delivers plenty of traffic but disappointing …

  

• How a Media Audit Can Save Your Company and Your Job!

  Posted on February 15, 2010

  In today’s world, most marketing managers, business owners and CEOs realize selecting the right medium for your ad dollars can be an arduous task. Substantial dollars are often at stake, and the pressure to show return on that investment is …

  

• The 3 Steps of a Media Audit

  Posted on February 15, 2010

  FIRST STEP – The first step taken in a Media Audit is for the auditor to review your current media to ensure you are at least getting what you paid for. Another reason it is important that this be an …

  

• The Art of Leveraging Media

  Posted on January 3, 2010

  I’m already getting the best deal on media, what do I need an agency for?

  This is a frequently posed question by companies that have never before used an ad or marketing agency to buy their media. Many of those companies think they are already getting the best deal possible from their “friends” at the media companies they buy from, and sometime have the misconception that a media buying agency is just a middle man to slow them down.

  

• Flagstone Pavers

  Posted on November 16, 2009

  Company: Flagstone Pavers

  Medium: Cable Television

  Problem: Features but few benefits, no strong call to action

  Link to spot: HERE

  Why That’s a Problem: First, the spot is a good spot. There may be some ways to increase the leads by making a …