Connectivity Agency recently wrapped creation of one of the most successful promotions in the history of The Gold & Diamond Source. The Mother’s Day Match promotion saw 500% growth in gift card sales year over year, a 20%+ lift in average sales and an almost 35% increase in total sales from May of 2011!
The Mother’s Day Match concept was developed by Connectivity Agency as a way to increase overall sales in the critical spring season. Connectivity built the collateral pieces, developed the gift card program and devised the media strategy across both traditional, non-traditional and social media outlets.