There is a basic principle in sales: people like to buy from companies they know, like and trust. Create a “connection” and you dramatically increase your chances to turn a prospect into a client. At Connectivity Marketing & Media Agency, we look at the best ways to help connect consumers to our clients, often through a process we call ‘referral marketing’. What’s referral marketing? It’s using real people (existing customers, local DJs, celebrity personalities, or even employees) to explain why people should do business with your company.
So Does it Work?
We were at a prospective new account several months back. The meeting came via an introduction from two existing clients. We were there explaining our referral marketing process to the G.M. who said, “I don’t know… do people really rely on their peers that much when making a buying decision?” Still somewhat skeptical, he said he would get back to us after calling the clients who made the introduction in the first place. Ironically, by doing so, he answered his own question! We often rely upon the opinion of our peers when making a purchasing decision. That prospect became a client!
What’s the Secret?
As a full service marketing and advertising agency based in Tampa and Orlando we blend the best in traditional and non-traditional media and marketing to help our clients increase sales. From multi-market media campaigns to full social and e-marketing integration, we start with the right message and then let our team of specialists leverage the rest. No other Florida marketing company or ad agency offers the mix of referral-based industry professionals that we do! Plus, our unique system gives our clients maximum flexibility and value. But don’t just take our word for it, click HERE to meet our team, or click HERE to request more information on what others have to say about their success in working with Connectivity Marketing & Media Agency.