Is Your Company Following a Connected Approach?

No matter what size your company is, the ability to effectively manage the marketing process can be tricky. There are often multiple people involved in the process, multiple decision makers needed to approve projects and often multiple vendors to provide those solutions. According to Forrester Research, getting those pieces to all work together is expected to only get harder.

According to Forrester’s Sean Corcoran, “The drastic changes in consumer behavior due to fragmented media and social computing have created a fragmentation of agency services that is a virtual minefield for marketers. Selecting and managing an interactive agency portfolio in this new world can be very complex, but interactive marketers can be successful if they follow the right steps such as: set their objectives upfront, ensure they have a strong team in place, take a fresh approach to the selection process, and be clear with agency roles and direction.”

There are typically two roads businesses can travel…

The current path of keeping the same system in place because that’s easiest. Ultimately this decision can lead to inefficiency which costs companies money, wastes time and produces results that don’t meet expectations.

The other option is to have a clear chain of command by using either a project management system, such as Basecamp (a product we use on virtually every project) and/or to assign or utilize a Marketing or Project Manager for those core projects. This will ultimately save both money and an extensive amount of time, and will inevitably lead to better results on each marketing project.

Want to know how you can prepare? Request a free “Do You Need a Connected Agency?” evaluation today by clicking HERE!

Sean Halter
CEO
Connectivity Marketing and Media