The Wrestlemania of Strategic Marketing Partnerships

We are often asked about this whole “Strategic Marketing Partnership” approach we take with our clients. Sure many agencies say they provide “added value”, but that often consists of nothing more than a few overnight spots and lame traffic sponsorships. For Clearwater Toyota, that was the kind of added value they usually got from their previous ad agencies. What we build at Connectivity is much more strategic by tying in multiple partners who all bring real value to the table! The result is, instead of each having very little market presence individually, our partners can team up on a program for true market impact – often at little or no extra cost.

CASE STUDY: Spring Smackdown of Savings

Delivered:  Almost $50,000+ in true market value for our selected strategic partners.

Core Partners: Clearwater Toyota and WWE

Secondary Partners: Courtside Grille and Anytime Fitness

Reason for Partnership:  WWE had a live event that could benefit from additional cross-promotion support. Clearwater Toyota wanted a strong promotion tie-in to help them wrap their Spring Sales Event.

Overview: Consumers got the chance to register on-line with their favorite radio station for the chance to win a $500 VIP Prize Pack including : Ringside seats to WWE Smackdown event, $150 gift card for dinner at Courtside Grille, $250 towards any purchase at Clearwater Toyota and a gym membership to Anytime Fitness.

Coolest Element: The two week promotion will culminate on June 7th with a live WWE event at Clearwater Toyota, featuring a WWE star and the $1000 Grand Prize give-away including WWE meet-and-greet, WWE swag and more!

Strategic Overview:

Clearwater Toyota – Connectivity leveraged about $25,000 in additional media exposure through on-air, on-line and on-site promotional mentions across our current media partners. Also tied back in various Social Media elements to create extensive market penetration.

WWE – A live WWE Superstar appearance (at no cost to the dealership), WWE swag, extensive WWE tickets for media promotion and on-site test drive program. Additional support was also delivered across WWE media partner stations, including on-air interviews to promote appearance.

Courtside Grille and Anytime Fitness – provided secondary prizing to round out promotion in return for extensive cross media exposure.

Results: Almost $50,000 in additional non-paid market support. Register-to-win will create database that can be used to help build network for all partners and provide additional touch points with potential consumers. Massive support should lead to more sales for all parties involved.

So – if you are getting the same old “added value” from your agency of a few traffic and overnight spots, perhaps you are ready to step up to the agency that delivers The Wrestlemania of Strategic Marketing Partnerships – Connectivity Marketing and Media!

Click HERE to set up a free Strategic Marketing Partnership Consultation