Seven Minute Marketing

• Turn Your Lights Off USA

  Posted on January 18, 2012

  Who can live without the at-your-fingertip websites like Google, Facebook, Wikipedia, Twitter, etc? In today’s day in age first thing we do after wiping the sleep out of our eyes is search, read, update ourselves and search some more. So imagine those tools being blocked, blacked out, or worse, closed for good! That’s the topic [...]

  

• Just Because I Can Swing a Hammer, Doesn’t Mean I Should Remodel a House!

  Posted on January 16, 2012

  It’s inevitable when we meet a prospective new local client that has been handling marketing and/or media in-house that the topic is broached… “We buy our own media, so why would we need an agency?” From our perspective, the easiest analogy is this;  I can swing a hammer, but it doesn’t mean I should be the one to remodel my house! [...]

  

• Design Responsibility For The Digital Age

  Posted on January 10, 2012

  Written by: Adam Klonecki, Graphic Design Intern
  Now more than ever, having an education is a hot commodity.  What many undergraduate students don’t seem to understand is the responsibility that they’re education will eventually leave them with.  Any individual can spend their valuable time and money to chase a degree, but it is only those who [...]

  

• Humor and Advertising

  Posted on December 13, 2011

  Over the past few years I’ve notices a serious change in the way advertisers are attempting to target their audiences. Using humor has always been a part of the package, but rarely is it the center-fold for any particular campaign. The Old Spice Man changed all that with their fast paced, absurd, and always unexpected [...]

  

• Our final days

  Posted on December 2, 2011

  Connectivity is an opportune place to intern for any individual in the media, marketing, and design field. The knowledge that I have acquired from the agency goes way beyond what I was taught in my bachelors program of graphic design. Connectivity has given me pertinent insight as to how such a business operates and manages [...]

  

• Social Proof and Social Goof

  Posted on November 22, 2011

  The long standing concept of Social Proof is at the heart of marketing; word of mouth is powerful in both directions. We’ve all seen the effect on a mass scale more now than ever before with megabrands such as Apple and Amazon.com. So why is it that we still manage to skate over Facebook ads [...]

  

• Communicating value

  Posted on November 10, 2011

  After, listening and understanding the buyer needs, problems or situation, ask questions to see if you can come up with a solution to solve their problem. This is when you input your product or service where it would fit to their needs. Many of your products will have many features/ benefits; however features [...]

  

• Components of Quality Services

  Posted on November 8, 2011

  Services are often more difficult to market due to their inherent nature; intangible, produced and consumed simultaneously, and they’re perishable. Services greatest enemy is the exact reason we subscribe to services in the first place: they take a part of our lives we want to enlist others to perform for us and typically do so [...]

  

• Overcoming Sales Resistance and Objections

  Posted on November 4, 2011

  Very rarely are you going to make the sale right off the bat…. Buyers use what we call delay techniques to avoid making immediate commitment.  This is not unusual for a salesperson to come across these objections. Sales people have a tough job to not only sell their product but themselves and the company.  Some [...]

  

• Where does your company stand in the consumer’s mind??

  Posted on October 21, 2011

  Your brand is who you are and what you stand for therefore it is imperative to spend the time researching, defining and investing how you want your customers to view you as a company. This is your groundwork that will be an ever growing project. You want consumers to make your brand the go [...]