Seven Minute Marketing

• Moving On Up….

  Posted on August 1, 2010

  It’s such an exciting time right now for Connectivity Marketing and Media Agency. In a time when many agencies are struggling to find their footing, we have had record breaking growth. We’ve even grown enough that we needed bigger space …

  

• Facts About Facebook

  Posted on May 15, 2010

  How many businesses or groups have you become a “fan” of on facebook? Have you voted on things or entered contests? Do you read updates from your most frequented businesses, your favorite restaurants or celebrities you’re secretly stalking (ok not really) ? Check out this …

  

• Why Your Current Agency Hates Social Media

  Posted on April 12, 2010

  We were recently meeting with several GMs from a national automotive group when the discussion of social media came up. Both GMs admitted their “Automotive Specialist” Agencies seemed to have very little interest in helping them with social media. In …

  

• Know What You are Getting with Digital Billboards

  Posted on March 21, 2010

  The growth in digital billboards over the last several years has been explosive. For advertisers, the opportunity to utilize the cutting edge technology these giant LCD screens offer can be hard to pass up. These digital screens typically offer a …

  

• Utilizing the Pareto Principle in Today’s Marketing Environment

  Posted on February 15, 2010

  As the VP of Strategic Partnerships and Sponsorships for the American Marketing Association Tampa, I am often asked to speak in regard to what will deliver companies the best return-on-investment for their marketing dollars. Many are surprised to hear me …

  

• 7 Trade Show Success Secrets

  Posted on January 9, 2010

  This year’s CES Trade Show seemed to reinforce the stereotype that trade shows often have a love/hate relationship with Marketing Managers, CMOs, CEOs and Sales Managers. The elements always seem to take longer than expected to come together, the employees …

  

• Is Your Company Following a Connected Approach?

  Posted on December 12, 2009

  No matter what size your company is, the ability to effectively manage the marketing process can be tricky. There are often multiple people involved in the process, multiple decision makers needed to approve projects and often multiple vendors to provide those solutions. According to Forrester Research, getting those pieces to all work together is expected to only get harder.

  

• This Holiday, Focus on Value!

  Posted on November 16, 2009

  It’s almost hard to believe that the Holiday Season is here and with it comes a touch of anxiety for many businesses. There is a very real fear that consumers will be even more conscious of their spending this holiday …

  

• 5 Tips to Get Your Marketing Plan Back on Track

  Posted on October 16, 2009

  1. START SOMEWHERE

  If you’ve never built a marketing plan, build one. If you have one, review it to ensure you are following it. Even if you take an hour or two on a weekend or after the kids are asleep-just …

  

• Why Many CEOs Aren’t on the Social Media Train

  Posted on September 23, 2009

  There are a few CEOs who seem to be poster boys for Social Media. For the most part, however, most CEOs seem to still be sitting on the sidelines. The question is, “Why are they so slow to embrace the …