When Sonic Automotive dealerships Massey Cadillac and Clearwater Toyota decided to find an advertising agency to help them blend their traditional and non-traditional media, they turned to the team at Connectivity Marketing and Media.
The Connectivity team has developed a system that leverages the best in traditional media to drive traffic to non-traditional platforms.
According to both Sonic General Managers, there is a definite shift to on-line options to reach existing and new consumers. Finding an agency with a track record of success on blending the two mediums played a big role in the selection of Connectivity.
Services will include: traditional media buying and management, custom site builds (youtube, twitter & facebook), content management, e-marketing, webisodes and more.